Myntra Shuts Down its Website and Goes Mobile Only
Myntra,Â one of the leading online fashion retail store has decided to close down its website http://www.myntra.comÂ from May 1st 2015. Â Myntra now wants to carry on its operations just using their mobile-appÂ as 70% of myntra’s sales were being made through mobiles. Myntra would be the first ever online e-commerce platform to turn into a mobile app-only e-comm business.
Myntra Shuts Down its Website from May 1st 2015
Myntra Co-Founder Mukesh Bansal saidÂ “we areÂ (Myntra) 100% focused on mobile and making all our investments on the platform going forward”. Flipkart another online e-commerce giant that acquiredÂ Myntra last year is planning to follow the same plan of action if Myntra does well as a mobile app only platform.
As a report in economic times states that there are going to be approximately 651 Million smartphones and 18.7 million tablets by the year 2019, It is pretty clear that Myntra has taken a smart decision to move to a mobile only platform. Flipkart would be following the same foot-steps as Myntra, If all goes well as a result of shutting down the website and moving to become a mobile only platform.
In addition to Flipkart and Myntra some other start-ups have also been providing exclusive offers on their mobile apps to drive more and more mobile traffic. Percentage of financial transactions that users make through mobile phone have boomed from 5% to 50% just in about a year. This clearly shows that more and more settled businesses and start-ups would be taking the mobile route in the coming years.
According to a blog post by Tynan Fischer on Linkedin, There is a really high demand of mobile application developers around the world as today’s mobile devices are changing the way people communicate and do business. Tynan says:
making mobile application development one of the most demanded and fastest growing IT careers
It is clear that where mobile is taking us, but the question is what is going to be the role of the web in the coming years.